In the context of blogging and writing, what do you think is more important: what you say or how you say it?
In blogging and writing in general, I think the “how” is more important than the “what” because I believe how you say something determines whether or not the reader remains engaged. Just as with talking, the right phraseology sets the tone and either keeps or loses the audience. They will receive the message in different ways according to how it’s expressed, which could make a subject they’re least interested in sound appealing. No matter what you’re writing you have to question formal vs. informal language; Poetry vs. prose; first vs. third person; immediate gratification vs. suspense.
Think about how many articles you read concerning wearing masks and which was more clear to you: “wear a mask, save a life” or “don’t wear a mask and you die” or “we’re asking everyone to do their part to help save lives by wearing a mask.” They set out with the same intent but how they were written made a difference. Well, for some.
©️2021 CSNelson, Don’t Forget the Half